Privacy Policy
Last updated: 9 September 2026
GET GOOD WITH HORSES by Zoë Coade (“GGWH”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, join our Get Good With Horses community, purchase or use our products or services, participate in online coaching, subscribe to our communications, or otherwise interact with us.
WHO WE ARE
GET GOOD WITH HORSES COURSES
Zoë Coade
Tamarindestraat 6
2023 VM Haarlem
The Netherlands
KvK number: 50815628
VAT number: NL002447445B22
Email: info@getgoodwithhorsescourses.com
For the purposes of applicable data protection law, including the General Data Protection Regulation (“GDPR”), GET GOOD WITH HORSES by Zoë Coade is the data controller for personal data that we determine how and why to process.
WHAT PERSONAL DATA WE COLLECT
Depending on how you interact with GGWH, we may collect and process the following categories of personal data:
IDENTITY & CONTACT INFORMATION
This may include your:
• Name
• Email address
• Telephone number
• Country or location where relevant
• Social media or community username/profile information
• Other contact information you choose to provide
ACCOUNT & MEMBERSHIP INFORMATION
When you join our online community or purchase a membership, we may process information relating to:
• Your membership plan
• Membership status
• Community activity
• Classroom or course access
• Progress, levels or achievements
• Comments, questions, posts and other information you voluntarily share within the community
PURCHASE & TRANSACTION INFORMATION
We may process information relating to products, memberships, coaching or other services you purchase from us, including:
• Products or services purchased
• Transaction dates
• Amounts paid
• Subscription or membership status
• Billing and payment status
Payment-card information is normally processed by the relevant third-party payment provider rather than directly by GGWH.
COACHING INFORMATION
When you purchase or participate in personal coaching, VIP coaching or another coaching service, we may process information you voluntarily provide in order to deliver that service, including:
• Coaching goals and questions
• Information about your horse
• Training history and progress
• Messages and correspondence
• Appointment information
• Videos, photographs or other materials submitted for coaching or feedback
• Notes reasonably necessary to provide and manage your coaching
Where videos or photographs contain identifiable individuals, those images may constitute personal data.
Please avoid providing unnecessary sensitive personal information when it is not relevant to the coaching service.
COMMUNICATIONS
We may retain communications you send to us through email, our website, Skool, messaging services, social media or other communication channels where reasonably necessary to respond to you, provide a service, maintain appropriate business records or resolve a dispute.
MARKETING INFORMATION
Where applicable, we may process information relating to:
• Newsletter subscriptions
• Marketing preferences
• Email engagement
• Promotions, offers or events you have expressed an interest in
WEBSITE & TECHNICAL INFORMATION
When you use our website, certain technical information may be collected automatically by our website or service providers, such as:
• IP address
• Browser type
• Device information
• Pages visited
• Approximate location derived from technical information
• Referral source
• Website interactions
• Cookie or similar technology information
The exact information collected depends upon the technologies and services active on our website and the cookie preferences you select.
HOW WE COLLECT PERSONAL DATA
We may collect personal data:
• Directly from you when you contact us, join the community, purchase something, book coaching, submit a form, subscribe to emails or provide coaching materials
• Through our website
• Through Skool and other platforms we use to provide our services
• Through payment and checkout providers
• Through email and communication platforms
• Through social media where you interact with GGWH
• Automatically through cookies or similar website technologies where applicable and permitted
• From third parties where necessary to complete a transaction or provide a service you have requested
HOW WE USE YOUR PERSONAL DATA
We may use personal data to:
• Provide memberships, courses, educational content and community access
• Provide and manage personal and VIP coaching
• Review coaching videos and materials submitted by you
• Manage appointments and coaching balances
• Process and administer purchases and subscriptions
• Communicate with you about products or services you have purchased
• Respond to questions, enquiries and support requests
• Operate, moderate and improve our online community
• Administer member levels, access and benefits
• Send newsletters, updates or marketing communications where permitted
• Manage our website and understand how it is used
• Maintain security and prevent misuse or fraud
• Maintain appropriate business, accounting and transaction records
• Establish, exercise or defend legal claims where necessary
• Comply with legal and regulatory obligations
We will not use personal data for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.
OUR LEGAL BASES FOR PROCESSING
Under the GDPR, we must have a lawful basis for processing personal data.
Depending on the circumstances, we may rely upon:
CONTRACT
Processing may be necessary to provide a product, membership, coaching service or other service you have purchased or requested.
CONSENT
We may rely on your consent where required, including for certain marketing communications or non-essential cookies.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.
LEGITIMATE INTERESTS
We may process personal data where reasonably necessary for legitimate business interests, including operating and improving GGWH, communicating with customers and members, maintaining security, preventing misuse and understanding how our services are used, provided those interests are not overridden by your rights and interests.
LEGAL OBLIGATIONS
We may process and retain information where necessary to comply with legal obligations, including tax, accounting, administration and regulatory requirements.
LEGAL CLAIMS
Where applicable, personal data may be retained or processed where necessary to establish, exercise or defend legal claims.
EMAIL MARKETING
If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may send you information about GGWH, including educational content, community updates, coaching, podcasts, merchandise, events, products and offers.
Where permitted by law, we may also communicate with existing customers about similar GGWH products or services.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.
Unsubscribing from marketing does not prevent us from sending necessary service communications relating to an active purchase, membership, coaching appointment or account.
ONLINE COMMUNITY
Our Get Good With Horses community is currently hosted on Skool.
Information you choose to post within community areas may be visible to other community members according to the settings and functionality of the platform.
Please consider this before posting personal information, photographs, videos or other material within community areas.
Skool may process personal data independently in accordance with its own privacy practices and policies.
PERSONAL COACHING & SUBMITTED MATERIALS
When you voluntarily provide videos, photographs, messages or other materials for personal or VIP coaching, we use those materials as reasonably necessary to provide the coaching or feedback you requested.
Private coaching materials are not automatically treated as permission for us to use them publicly.
GGWH will not intentionally publish a private coaching video, photograph, testimonial, image, voice recording or other identifiable coaching material for advertising or public marketing solely because it was submitted for coaching.
Where we wish to use identifiable client material publicly for marketing, testimonials or educational purposes, we will obtain appropriate permission where required.
PAYMENTS
Payments may be processed by third-party platforms and payment providers depending upon the product or service purchased.
These providers may collect payment information directly from you and process it according to their own privacy policies and legal obligations.
GGWH generally receives transaction information necessary to administer your purchase, such as your name, contact details, product or service purchased, payment status and transaction amount.
We do not intentionally store complete payment-card details ourselves where those details are processed by a third-party payment provider.
MERCHANDISE
Our merchandise store may be operated and fulfilled using a third-party commerce provider, currently Fourthwall.
When you purchase merchandise, personal data required to process your order, payment, fulfilment, delivery, returns or customer support may be processed by the relevant commerce, payment, manufacturing and delivery providers in accordance with their respective privacy practices.
GGWH may receive information about merchandise transactions where necessary to administer or understand our business and customer relationships.
THIRD-PARTY SERVICE PROVIDERS
We use third-party service providers to operate parts of our business.
Depending upon the services you use, these may include providers involved in:
• Website hosting and administration
• Community hosting
• Email marketing
• Payment processing
• Online checkout
• Video communication
• Scheduling and communication
• Analytics
• Cloud or data storage
• Merchandise fulfilment
• Accounting and business administration
These organizations may process personal data on our behalf or, in some circumstances, act as independent data controllers.
Where required, we take reasonable steps to use providers that offer appropriate data-protection safeguards.
Third-party providers are also governed by their own privacy notices and legal obligations.
INTERNATIONAL DATA TRANSFERS
Some of the third-party platforms and service providers we use may process or store personal data outside the European Economic Area (“EEA”).
Where personal data is transferred internationally, we rely upon appropriate transfer mechanisms or safeguards where required by applicable data-protection law, which may include an adequacy decision, Standard Contractual Clauses or another legally recognized mechanism.
COOKIES & SIMILAR TECHNOLOGIES
We use functional cookies to help our website work properly.
With your permission, we may also use optional cookies and similar technologies to help us understand how our website is used, improve the user experience and, where applicable, support analytics or marketing activities.
When you first visit our website, our cookie notice allows you to choose between functional-only cookies and accepting optional cookies. Where available, additional cookie settings may allow you to manage your preferences in more detail.
Where legally required, non-essential cookies will only be used after appropriate consent has been obtained.
You can change or withdraw your cookie preferences through the cookie controls available on our website where provided. You may also manage cookies through your browser settings.
Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.
Disabling certain cookies may affect the functionality of parts of the website.
HOW LONG WE KEEP PERSONAL DATA
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, contractual and dispute-resolution requirements.
Retention periods therefore vary depending upon the type of information.
As a general guide:
• Customer, invoice and transaction information may be retained for the period required under applicable Dutch tax and accounting laws.
• Coaching information and submitted coaching materials are retained only for as long as reasonably necessary to provide the service, maintain relevant coaching records and handle reasonable follow-up, unless a longer period is legally required or agreed with you.
• Marketing information may be retained while you remain subscribed or until you withdraw consent or object, after which limited information may be retained where necessary to honor your opt-out.
• General enquiries and correspondence may be retained for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.
• Community information may be retained according to our legitimate business requirements, legal obligations and the functionality or retention practices of the relevant platform.
When personal data is no longer required, we will delete, anonymize or otherwise cease actively using it where reasonably practicable and required by law.
DATA SECURITY
We take reasonable technical and organisational measures designed to protect personal data against accidental or unlawful loss, misuse, unauthorized access, alteration, disclosure or destruction.
However, no internet-based system can be guaranteed to be completely secure.
You are responsible for keeping passwords and login information associated with third-party platforms such as Skool secure.
YOUR PRIVACY RIGHTS
Depending upon applicable law, you may have the right to:
• Request access to personal data we hold about you
• Request correction of inaccurate or incomplete personal data
• Request deletion of personal data in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Withdraw consent where processing is based upon consent
• Request portability of certain personal data
• Object to direct marketing at any time
• Lodge a complaint with a data-protection supervisory authority
These rights are subject to applicable legal conditions and exceptions.
To exercise a privacy right, contact:
info@getgoodwithhorsescourses.com
We may need to verify your identity before completing certain requests.
We will respond within the period required by applicable data-protection law.
COMPLAINTS
If you have concerns about how GGWH handles your personal data, we encourage you to contact us first so that we can try to resolve the matter.
You also have the right to lodge a complaint with the competent data-protection supervisory authority.
In the Netherlands, the supervisory authority is the Autoriteit Persoonsgegevens.
CHILDREN
GGWH services are not intentionally directed at young children.
Where a minor uses or purchases a service, parental or guardian involvement or consent may be required depending upon the service, the child's age and applicable law.
We do not knowingly collect personal data from children in circumstances where doing so would be unlawful.
If you believe that a child has provided personal data to us improperly, please contact us.
SOCIAL MEDIA
GGWH maintains profiles and content on third-party social media platforms.
If you interact with us through those platforms, the platform provider may process information about your interaction according to its own privacy policy.
Information you post publicly on social media should be treated as publicly visible according to the settings of the relevant platform.
LINKS TO OTHER WEBSITES
Our website, community, emails or other content may contain links to third-party websites and services.
GGWH is not responsible for the privacy practices of independent third-party websites. We encourage you to review the privacy policy of any third-party service you use.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.
The latest version will be published on our website and the “Last updated” date will be changed accordingly.
Where a material change requires additional notice or consent under applicable law, we will take appropriate steps.
CONTACT
If you have questions about this Privacy Policy or how your personal data is handled, or if you wish to exercise your privacy rights, please contact:
GET GOOD WITH HORSES COURSES
Zoë Coade
Tamarindestraat 6
2023 VM Haarlem
The Netherlands
Email: info@getgoodwithhorsescourses.com
KvK number: 50815628
VAT number: NL002447445B22
